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INSTITUTE
OF MANAGEMENT CONSULTANTS |
News and Views |
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| The
eNewsletter for the New England Consulting Community January 2003  |
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In this issue: "When
Should a Turnaround Consultant Be Hired?" Breakfast Brainstorms Calendar Book
Review: |
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This
issue Resources
for Learning, Leading and Performing in a Changing World ~~~~ Formatting & layout services sponsored by
emerson
consulting ~~~~ |
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Our Advertising Rates Would you like to advertise an event, product or service in this e-letter? Request our advertising fee schedule by emailing IMCNE's or by calling 800-696-7399. ~~~~ About
IMCNE ~~~~ Want
to become a published author? We are seeking IMCNE members and
affiliates who wish to contribute articles of 250-300 words for
this newsletter. Submit your ideas before you write.
us - enter Subject: IMCNE article Jean Sifleet, Esq., CPA and Bill Katz, CMC are leading an effort on behalf of IMCNE to develop a series of articles on business "best practices" and corporate ethics. The IMCNE Board enthusiastically endorses this effort. ~~~~ News
and Views Editor
Copyright
© 2003 |
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Monday,
January 27, 2003 Afternoon
Workshop Evening
Dinner Program |
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When Should a Turnaround Consultant Be Hired? by David Kellogg There is no easy answer to this important question, but the factors that should be considered are as follows:
Once company management, owners or lenders realize that there is a problem, how soon should an outside consultant be brought in to help? In all situations, the sooner the better. There are many problems that occur when companies wait too long to seek outside help. Some examples are:
Conclusion There is nothing to be gained by delaying the decision to hire a turnaround consultant. Those companies or lenders that take the initiative to improve a deteriorating situation early will have a much better chance of success. David
Kellogg, President |
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Breakfast Brainstorms Calendar Monday,
January 27, 2003 Friday,
January 31, 2003 Monday,
February 3, 2003 Monday,
February 10, 2003 Monday,
February 24, 2003 Want
to host a Breakfast Brainstorm in your area? Contact IMCNE President
for details. |
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Marisa D'Vari (Deg.com Communications) gave a seminar at IMC's Confab 2002 in Reno in October 2002 entitled, "How to Achieve Celebrity Status As a Management Consultant." Isn't
it your turn to be in the spotlight? Send your name, your business
name and 1) recent awards/distinctions/professional certifications
you've received; 2) public speaking engagements; and 3) published
articles. (Be sure to include key facts, such as when, where and
for whom.) You must be a IMC member or affiliate to be featured.
Send
; indicate Subject: IMCNE spotlight |
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Poor
Richard's Branding Yourself Online Imagine a normal business day. You dress professionally and project sincerity in all interactions, since you know it's this "personal connection" that turns prospects into clients. So, how are you perceived online? Just as you would never venture out of the house with mismatched shoes, failing to "brand yourself" online ruins the reputation you worked so hard to build. Enter the Need for Internet Branding In Branding Yourself Online, Bob Baker explains how consultants can brand themselves via email, their web site, through an email newsletter (called an ezine), and even "brand" themselves via discussion group email. For example, in the chapter about using email to reinforce your brand, Baker discusses the use of signature files (catchy slogans that motivate the reader to click on the link leading to your services) subject lines, necessity for short sentences, your brand identity statement, and more. Much discussion is devoted to web site branding, with Baker urging consultants to "keep it simple" and maintain a uniform theme. Of special note is Baker's suggestion of adhering to the three-click rule, which means any piece of information on your site should be no further than three clicks from the home page. Baker is also a fan of interactivity, and suggests that you create polls, surveys, quizzes, and chat rooms as a way to more intimately involve people on your site. More than a book, Branding Yourself Online is more of a course, giving you the basics of Internet Branding 101. Even if you have a webmaster and other tech experts designing your web, this is a book to keep handy on your reference shelf and refer to often! Marisa
D'Vari, President Read
any good books lately? |
