INSTITUTE OF MANAGEMENT CONSULTANTS
New England Chapter

News and Views

In this issue:

Upcoming Events

News from
the Board

IMCNE Members
in Print

IMCNE Member Profiles
Lloyd Franke
Charlie Goodrich

Business Book Review
Citizen Marketers: When People are the Message

Share Your News

Upcoming Events

Friday, January 26, 2007
Applying for Certification: Everything You Need to Know
Rebecca's Café, Burlington, MA
8:00 a.m.

Have you been in consulting for at least three years? Are you interested in making a commitment to consulting as a career? Do you want to stand out in a crowded marketplace?

If you answered yes to any of these questions, you should join us for this information session and discussion about the Certified Management Consultant (CMC) program, an international certification administered in the U.S. by IMC USA, our parent organization.

Come hear about how the CMC is being used to establish the new requirements for consultants in the next round of standards by the International Standards Organization (ISO) about IMC’s new emphasis on CMC’s and about how you can use the CMC to distinguish yourself as a committed career management consultant.

Mary Adams and Brooks Fenno will outline the current requirements for certification, answer any questions you may have and get you on your way to becoming a CMC in 2007.

Brooks, IMCNE’s VP of CMC Development, http://www.brooksfenno.com, has been a CMC for two decades. Brooks got his CMC because he believes in being the best at what he does.

Mary, IMCNE’s President, http://trekconsulting.com/, received her CMC last year. She believes that the ethics represented by the CMC designation are a key factor to its long- term success. She is also committed to building the CMC brand locally and nationally—“we have the power to give the CMC meaning.”

Walk-ins are welcome. You may purchase breakfast at the Café.
For more information go to www.imcne.org

Strategic Partner Events — Check out our Calendar of Strategic Partner and Other Events on our web site for more information on events of interest. Click www.imcne.org/spcalendar.html, then click on the appropriate link for detailed information that could save you money.

News from the Board

Roundtables: Our new Roundtable format has been a big success. These small group conversations are proving to be a powerful way to learn from your peers in our consulting community. Attend one soon and please also consider submitting a proposal to lead a Roundtable after the first of the year. Kudos to organizer Linda Watson. For questions or to submit a proposal, contact Linda at . You’ll find the form at http://imcne.org/forms/Roundtable%20RFP%202006-08.doc.

Submissions to our newsletter: A fellow IMCNE member shared with me recently that the highest citations for her firm’s website were from IMCNE. Non-profit organizations count more heavily for search engines. Get your name in our newsletter by contributing tips (see how below), sharing news or serving as a volunteer. I promise you’ll get much more than just website rankings. And we are happy to give you the exposure. Mary Adams (www.trekconsulting.com)

IMCNE Members in Print

Allan B. Haberman, Ph.D. (Haberman Associates) http://www.biopharmconsortium.com was quoted in an article entitled "Staying the Course," by Beth Herskovits, in the December 20 issue of Pharmaceutical Executive's weekly newsletter PharmExec Direct. The article was about novel drugs to raise HDL or "good cholesterol". It can be seen at http://www.pharmexec.com

IMCNE Member Profiles

Flying to New England

Lloyd Franke grew up in Kansas City and came to NE in the Air Force, where he met his wife of 33 years, Patricia. They have grown children–one married son and two daughters. His interests include photography, cooking and barbeque, home improvement, running and sailing.

Lloyd founded Franke Associates in 1989 and works primarily with owner-managed businesses to improve performance and help them grow to the next level. “We apply proven business development approaches tailored to the company’s specific needs and issues. We help clients to

• clarify business direction and goals
• identify places to improve
• establish a responsible management team
• and define desired results and achieve them”

Ten Things We Didn’t Know about Lloyd Franke:

1. If you could only eat one food for the rest of your life, it would be… Seafood of any kind

2. If I weren't a business person, I would be a… Farmer – I love the outdoors and have roots in Missouri & Kansas

3. Something I would like to do, but haven't had the chance… Bareboat in the Virgin Islands

4. The last concert I went to… Boston Symphony Orchestra

5. My favorite toy as a kid… Bicycle

6. When I'm not working, you'll find me… Running, cooking, sailing

7. My favorite TV show is… Seinfeld for laughs, Alton Brown on the Food Network

8. If I could be any animal, I would be a... Hawk

9. The last movie I saw was… An Inconvenient Truth – thought provoking!

10. If I could have dinner with a famous person, dead or alive, he or she would be… Richard Branson – Virgin Brands, a creative adventurer

What do Beethoven and Dave Matthews Band Have in Common? Charlie Goodrich  

Charlie Goodrich founded Goodrich & Associates in 1999. Charlie began solving business financial management problems more that 25 years ago. As the founder and principal of Goodrich & Associates, Charlie develops and implements customized business controls for client companies to help improve financial processes, reduce operating costs, enhance resource allocation decision-making and enable corporate restructuring plans.

He is the father of three boys: a senior in college who is fluent in Mandarin, a sophomore in college and a senior in high school. When asked to describe his biggest success, Charlie says it was distributing more money, faster than expected to the unsecured creditors of Loews Cineplex. His biggest surprise: "finding I like having my own business."

Ten Things We Didn't Know about Charlie Goodrich:
Would you settle for Two?

1. The last concert I went to... Beethoven's first and second symphonies and Mozart's Clarinet Concerto in A Major, K. 622 by the Handel and Hayden Society and before that the Dave Matthews Band at Fenway.

2. My favorite toy as a kid... my dog.

Learn more about Charlie and his business by visiting his firm’s website http://www.goodrich-associates.com

Business Book Review

Citizen Marketers: When People are the Message, by Ben McConnell and Jackie Huba, Kaplan Publishing, Chicago, 2007.

If you want to better understand the age of marketing as done by anyone with access to a computer and the internet, this is the place to start. McConnell and Huba make a strong case that the medium is no longer the message but instead people are. Sites such as YouTube and MySpace have had more than a little impact on the business world.

Ask Wal-Mart how happy they are defending their practices against the barbs and questions posed by average citizens unhappy with the Company. Or companies such as Starbucks and Harley-Davidson that benefit every day from the positive comments of engaged consumers taking their passion to the internet. (Of course, they have their critics online, as well.)

In addition to mega-sites where anyone can say whatever they wish using a variety of media, there are more than 50 million blogs in cyberspace chatting away. If you are a business person and are not up with what is going on in the Web 2.0 world, it could cost you. Citizen Marketers uses case studies and specific examples written in everyday language to explain this phenomenon.

Share Your News

Share news about your firm with our community by submitting information on collaborations with other members, upcoming speaking engagements, and new publications. Eligible publications are books or articles that have been published recently by a print or on-line magazine. We are happy to post a copy of your article on the IMCNE website if you send us a Word or .pdf document with the full text.