Memo from the Prez

Many of you know I’m a great believer in "thought leader" channels for building visibility and generating business. To me, this means such avenues as publishing articles in trade and business journals, doing speaking engagements, conducting original research projects, attracting the media, writing and publishing a book (or two or three).

What you may NOT know is that there’s hard data out there to support this. Kennedy Information has reported that the uppermost percent of consultant top income-earners is populated entirely by those in our profession who regularly publish their ideas and deliver them personally to target audiences, i.e., our thought leaders.

In slow times, this is good info to have around. So we at IMCNE (well, Jeff Govendo, our Program Tsar, actually) felt it made smart sense to focus much of our 2002-2003 program season on such thought leader channels. The questions we’re confronting are these: Does business really HAVE to be slow? Must we be slaves to this unpredictable, daunting economy? We’ve chosen our program offerings so as to deliver resounding NOs to both queries.

You must come and join us as we explore, learn and acquire good, proven solutions to these vexing questions… you simply MUST! Check our online Calendar for details about specific programs, and to register for any or all of them. Together we can keep our practices moving onward.

Ken Lizotte, CMC
President

(Updated 10/01/02)