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IMCNE/SPC Special Event
Business Development SIG
Friday, December 1, 2006
7:30 AM - 9:00 AM
Rebecca's Café, Burlington, MA
By invitation only - if you'd like to attend, please email John Jaddou by November 28th.
Agenda:
- Presentation by Chava Hudson – 10 minute presentation and 10-15 minutes for feedback
Chava Hudson: Chava Hudson Design is a development and design firm that provides services to enhance a company's brand and helps it reach the target market. Chava will do a short presentation on Chava Hudson Design, and how she utilizes her art background to help clients look great on the web and in print. She’ll touch briefly on the elements of art and their sub-conscious psychological effects and why every business should add them to their marketing arsenal.
- Presentation by Lisa A. Maini – 10 minute presentation and 10-15 minutes for feedback
Lisa Maini: Lisa is a founder of myMarketingManager where she helps clients maximize the real value of marketing dollars by ensuring that funds are spent strategically as a company grows. Lisa will deliver a pitch that she typically does with her prospects when she is pursuing new business.
- Group: Think of the following questions as the presenters make their pitch and feel free to provide verbal and or written feedback at the end.
- was the value proposition well articulated and compelling?
- could you easily repeat their VP to a colleague or client?
- was the offer consistent with the value proposition?
- was it clear what value a potential client would realize from what is being offered?
- was the presentation style effective?
- would you buy if you were the prospect? Why, or why not?
- would you recommend to others? Why or why not?
- Wrap up and next meeting topic – 5 minutes
Who Should Attend
Our group is for quality, experienced professionals who can add value to our group's experience in the following ways:
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Those who are willing to share about their practice in a way that educates the group as to their expertise and offering. (We have been doing this by having individuals share client case studies that speak to the type of businesses they work with, and the kind of value they add as practitioners).
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Those who are willing to raise questions and issues with regard to growing their practice and building their capabilities - for all of us to add our support or to be devil's advocates.
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Those who are willing to communicate useful information, generate connections, share contacts, and build collaborations with other practitioners (what we call the "4Cs Rule").
Join John Jaddou and Harvy Simkovits, CMC at Rebecca's Café.
This is an invitation-only meeting.
There is no cost for attending.
 John Jaddou is the managing partner and co-founder of Veraxia Management Advisors. He has extensive experience in the management of diversified global businesses focusing on both corporate and business unit strategies. John has served many leading firms across all functions of the value chain. Prior to founding Veraxia, John was a manager at CVA, a European-based international strategy consulting boutique. John started his professional career at Ford Motor Company where he was twice awarded the Henry Ford Technical Achievement Award for his multiple inventions and patents. John has consulted extensively in Europe, North America, and Asia. He is a frequent speaker and moderator on a variety of strategy topics. John holds an MBA and a Master of Science in Engineering from the University of Michigan.
 Harvy Simkovits, CMC, is also known as Mr. Business Wisdom. He has over 20 years of experience working with business owners and entrepreneurs who want to be their best and win more at business. He is a regular speaker at local business and professional association on the topic of business development, and he has published dozens of articles in the field. He also has recently published his business development manual, "Shepherding Business to Your Door: Moving from Chasing Business to Gaining Business" that is geared towards those that sell expertise as a part of their offering to the world.
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Cost: |
There is no cost for this meeting!
Breakfast is available for purchase. |
Registration: |
This is an invitation-only meeting. To request an invitation, send email to John Jaddou. |
Location: |
Rebecca's Café
8 New England Executive Park, Burlington, MA.
Click for directions and a map. |
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