Saturday, October 26, 2002
The Radisson Hotel, Marlborough, MA
(click here for directions)

All-Day Workshop
Increase Your Visibility Through Internet Marketing
9:00 am - 3:30 pm (registration & networking 8:30 - 9:00 am)

Put your business in the fast lane of the Internet Highway!

Use electronic media to market your business and effectively communicate with clients and prospects.

The difference between a static brochure-ware Web site and an interactive electronic marketing campaign is like driving a 10-year-old Chevy or a new BMW. They portray totally different images.

In this full-day workshop, we will demonstrate the difference between the "10-year-old Chevy" and the "BMW" of electronic marketing. We will discuss:

• How current trends in Web site design will help you portray a more professional image
• What your site really needs for "bells and whistles"
• How content can create Web traffic – or turn visitors away
• How you can use an E-Newsletter to "Reach Out and Touch Your Customers" effectively
• How to market your Web site so your Web site will market your business
• How to integrate the pieces of your Internet marketing program with your current marketing plan

This workshop is being presented by:

Workshop Topics

Do You Need a Web site... and Why?
How much is enough and how much is more than you actually need or want to maintain? A Web site needs to effectively communicate with your prospects and current client base. What is your expected ROI?

The Web Site Development Process
Planning a Web site is like buying a car. You don't do either often enough to really understand what you want vs. what you need, or how to measure your investment.

Thinking Beyond Print – Web Site Content Creation
Content can make your visitors stay - or stray! Writing for a Web site is much more complicated than producing a printed brochure or writing an article. This segment will cover the basics, including:

• why you need a "content blueprint" (and how to create one),
• what content you absolutely, positively MUST have on your Web site,
• what types of content can and should be changed easily and regularly.

Why You Need an E-Newsletter
An effective E-Newsletter isn't just an ongoing advertisement, and it isn't just a way to reduce the amount of money you spend on traditional marketing tactics. It's a scaleable, trackable, interactive tool for building and developing strong relationships with your customers and prospects.

The Mechanics of Building and Operating
an E-Newsletter
An E-Newsletter program has two parts: Building the Machine (setting up an E-Newsletter system) and Operating the Machine (getting the newsletter out the door month after month).

Creating the Content and Layout
of an E-Newsletter
Two different perspectives from two people who each produce extremely effective e-newsletters as an integral part of their business.

Integrating all the Electronic Components into an Effective Marketing Tool
A Web site and/or an E-newsletter is not enough. These must be interactive and integrated with an active email campaign to create an effective electronic marketing program.

Throughout the workshop, we’ll visit various web sites to illustrate the points made, and audience members will have the opportunity to have their own sites evaluated by the experts!

AGENDA

8:30-9:00 am - Registration/Networking
9:00-Noon - Morning Session
Noon-1:00 pm - Luncheon
1:00-3:30 pm - Afternoon Session

Register NOW!

Phone: 800-696-7399, 978-392-8415
Fax: 978-392-8415
Email:
Mail: IMCNE, c/o Donna Powell, PO Box 774, Westford, MA 01886

INVESTMENT

*Save by registering early! Registrations received on or before Oct. 23rd are available at the early-bird price shown.

Save by purchasing multiple-event tickets!

Call (800) 696-7399 for details.