Saturday, March 16, 2002
The Radisson Hotel, Marlborough, MA
(directions and hotel information)

IMCNE 2nd Annual Consultants Conference
Succeeding in Today's Economy:
A Full Day of Honing Your Craft

Keynote Workshop - 9:15 am to 10:15 am
The Shareholder Value Trap:
What Should Consultants Be Advising Corporate Leaders?
with Allan Kennedy, Global Management Consultant and Author

Shareholder value—using discounted future cash-flow streams rather than traditional accounting measures (such as earnings per share)—has become the final gauge of a company’s worth. Allan argues that this shortsighted focus on squeezing the last penny out of every part of the business exploits its key stakeholders and overvalues its of stock prices. Instead remedies that create real, sustainable wealth for all the company’s stakeholders, not just stockholders, are the answer. Author of the provocative book, The End of Shareholder Value: Corporations at the Crossroads, he’s well qualified to offer advice on what to do next, including how we consultants should be advising our clients.

Morning Session - 10:45 am to 11:45 am
The Seven Major Complaints of Employees Today:
Winning Strategies in a Tough Economy
with Bruce Katcher, President, The Discovery Group

Are your clients effectively handling their workforce? Since productivity is directly related to employee contribution, a workforce that is discontent will have an adverse affect on the bottom line. Through extensive surveys Bruce has identified the most common dissatisfactions of employees. In this informative presentation he’ll offer suggestions for successfully identifying and then solving these common employee complaints.

Luncheon Speaker
Make Them Laugh While You Make Your Point:
Adventures in Business Humor
with Ed McManus, Business Humor Writer

No matter what your style, humor can be a nice addition to your toolkit. In this lighthearted mini-session, Ed tells tales about his success (and challenges) using humor in business presentations. Laugh
as you learn something fun that might work for you.

Afternoon Session - 1:00 to 2:00 pm
Workforce Strategy and Business Style:
How They Impact the Effectiveness of Consultants
with Carol Bergeron, President, Bergeron Associates

When a company needs help it often turns to a consultant to play a pivotal role in shaping and implementing solutions. Such a consultant is then viewed as the “subject matter expert.” But does that automatically mean the consultant/expert will be proficient at identifying the prevailing Business Style or how a company goes about conducting its business? In this session, Carol explains the strong links between Workforce Strategy, Business Style and how they may impact your consulting effectiveness. She outlines three basic business styles and the links between them and workforce strategy, and how such information can optimize your results.

Afternoon Session - 2:30 to 3:15 pm
Competing to Win: The Hard Facts
with Suzanne Lowe, President, Expertise Marketing, LLC

In most cases, management consultants, like other professional service providers, are not competing to win, but merely trying not to fail! In this session, hear about research findings that indicate most firms are, at best, going through the motions of implementing strategic market-oriented management decisions. Learn the seven comprehensive shortcomings of professional service firms’ marketing strategies, along with Suzanne’s seven suggested strategies for increased marketplace success.

Memo from the Prez

To fight our way into The Recovery, we need great ideas and great tools, not only for upgrading our practices but for serving our clients too. Our jobs as consultants after all mean providing the very best consultation we can, thereby keeping our clients prosperous and growing. At this year’s ConCon, honing our craft takes center stage. When we’re better at what we do, our clients’ health improves, success spreads and every one of us comes out a winner!

AGENDA

Register NOW!

Phone 800-696-7399, 978-392-8415
Fax 978-392-8415
Email

INVESTMENT

*Save by registering early! Registrations received on or before Mar. 13th are available at the early-bird price shown.

Save by purchasing multiple-event tickets!

Call (800) 696-7399 for details.