Saturday, October 25, 2003
Radisson Hotel, Marlborough, MA
(Click here for directions)

Practical Marketing Strategies for Expanding Your Consulting Practice
8:00 AM to 3:00 PM (Networking and Registration 7:45-8:15 AM)

This day-long program will provide you with over a dozen innovative tools you need to successfully prospect and expand your client base including:

• Direct Contact Techniques: tips from recognized direct mail and telesales experts that will make your marketing program more effective

• Promotional Tactics: using vehicles such as speaking, writing, and media exposure to make prospects aware of your expertise (e.g. articles, e-zines, web pages, books, etc.)

Learn from recognized marketing and sales pros what you can do immediately to accelerate the growth of your business.

8:15 AM to 9:00 AM - Keynote Speaker

Transitioning a Brand, If You Must...!

with Mark O’Day, Director of Marketing, Comcast

Mark O'Day has over 20 years of marketing and branding experience. He is Director of Marketing for Comcast, where he leads the New England efforts for their cable, high-speed Internet, and local and long distance phone service. He has also been responsible for tranistioning the brand from MediaOne to AT&T Broadband and from AT&T to Comcast. Previous positions include marketing and marketing communications positions at Veryfine and BASF. While at Veryfine O'Day led the development of advertising that was selected by Business Week and Advertising Age as the best in the country. O'Day majored in broadcasting at Boston University and he earned his MS in Communications Management from Simmons College.

9:00 AM to 10:00 AM

Perfecting the Pitch

with Nancy Michaels, President, Impression Impact

Nancy Michaels is the author of four books on marketing and is the small business Editor at US News & World Report. She has spoken to
more than 30,000 entrepreneurs on behalf of such clients as Office Depot, Merrill Lynch, Fleet Bank, Staples, Indoor Tanning Salon and others. Nancy is the President of her own marketing company, Impression Impact, which she launched in 1990. Her books include: Off the Wall Marketing Ideas, Adams Media 2000, How To Be a Big Fish In Any Pond, Media Madness and A To Z Visibility.

10:30 AM to 11:30 AM

How to Create Extreme Sales Results

with Nancy Stephens, CEO, Global Sales Alliance

Nancy J. Stephens is a frequent speaker and author on networking and other business development techniques, and the founder and CEO
of a sales consulting firm specializing in new business development. Since GSA’s inception in 1992 Nancy has assisted senior-level executives and business professionals throughout the world. Nancy is the author of the best selling business book Customer-Focused Selling published by Adams Media Corporation.

11:30 AM to 12:45 PM – Luncheon Program

Nancy Stephens will lead us into a buffet lunch with networking tips on building your contact base.

Roundtable Seminars

12:45 PM to 1:00 PM – Roundtable Overview of Presentations

Direct Marketing Presentation Choices:

• Direct Mail Marketing, with Nick Vadala, President, CPS Direct – Define your target market, select optimal media channels, develop attention-getting materials, and execute results-generating programs.

• Telephone Prospecting, with Brooks Fenno, CMC and Larry Kopp of Salesmark – Practical pointers to secure a prospect link; what to say to overcome objections and gain commitment to an appointment date.

Promotional Tactics Presentation Choices:

• Publicity Through Articles and News Releases, with Marisa D’Vari, President, Deg.com Communications – Achieving celebrity status in your industry. Discover the secrets of attracting new clients in this dynamic, hands-on, interactive session that will show you the step by step process of using the free media to get the buzz going about your business.

• Prospect Presentations and Public Speaking, with Janet Jordan, President, Keynote Communications – Speaking to prospects, inspiring confidence through message quality and personal connection.

1:00 PM to 1:45 PM – Breakout Session One (Choose one of the above)

1:45 PM to 2:00 PM – Changeover Break

2:00 PM to 2:45 PM – Breakout Session Two (Choose one of the above)

2:45 PM to 3:00 PM – Wrap Up & Raffle

AGENDA

7:45-8:15 am Registration and Networking with Coffee & Danish
8:15-9:00 am Keynote Speaker - Mark O'Day
9:00-10:00 am Nancy Michaels
10:00-10:30 am Coffee Break
10:30-11:30 am Nancy Stephens
11:30-12:45 pm Luncheon Program
12:45-1:00 pm Roundtable Presentations
1:00-2:45 pm Breakout Sessions
2:45-3:00 pm Wrap Up and Raffle

Register NOW!

To get started, click the Register NOW! button below.

Registration is simple and quick, and IMCNE can accept several forms of payment. Discounts are available for members, multi-event ticket holders and early birds. For more information, contact Donna Powell by:

Phone: 800-696-7399, 978-392-8415
Fax: 978-392-8415
Email:
Mail: IMCNE, c/o Donna Powell, PO Box 774, Westford, MA 01886

INVESTMENT

*Save by registering early! Registrations received on or before Oct. 22nd are available at the early-bird price shown.

Save by purchasing multiple-event tickets!

Call (800) 696-7399 for details.