"Thought Leader Day"
The Art of Separating Yourself from the Pack!
In-Depth Seminar

Sponsored by emerson consulting group inc. and the Institute of Management Consultants/New England (IMCNE)

What separates leading professional service practitioners (consultants, attorneys, accountants etc.) and senior executives and their firms from the competition? Those who practice "thought leadership" systematically achieve the highest professional and financial results, according to research. And once on top, they stay there!

On Thought Leader Day, you will learn the competitive advantages of thoughtleading as well as the necessary skills to get you there. Your instructors will be four top thoughtleading experts!

Topics covered:

• Using published articles in business/industry magazines to raise your firm's credibility and visibility
• How to become a sought-after public speaker
• How YOU can author and publish a book… and why you should!
• Getting yourself interviewed regularly by the media
• How to make prospects come to you!
• Closing sales using thought leader strategies and tools

Attendees of Thought Leader Day will acquire powerful, yet little-used techniques for expanding target market visibility, for developing and acquiring new business, for increasing customer awareness of all your core services and for instilling credibility and stature as a true leader in your field and industry.

AGENDA

• 8:00 am Registration (coffee/tea provided)
• 8:30 am "Why Thought Leadership?"
• 9:00 am Publishing your article ideas
• 10:00 am Successful speaking engagements
• 11:00 am Thought Leader Roundtables:
  • Gaining media attention and free PR
  • Innovative marketing strategies
  • Using Internet/email as tools for business development
• Noon Lunch and networking (on your own)
• 1:00 pm Publish your book!
• 2:00 pm Closing Q&A

Register NOW!

To get started, click the Register NOW! button below.

Registration is simple and quick, and IMCNE can accept several forms of payment. Discounts are available for members and early birds. For more information, contact Donna Powell by:

Phone: 800-696-7399, 978-392-8415
Fax: 978-392-8415
Email:

Mail: IMCNE, c/o Donna Powell, PO Box 774, Westford, MA 01886

INVESTMENT

Workshop	Members/Affiliates	General Public
Early Registration*	$ 49	$ 59
After Oct. 5th	$ 59	$ 69
Walk-ins the day of the program	$69	$79

*Save by registering early! Registrations received on or before October 5th are available at the early-bird price shown.

Note: IMCNE multiple-event tickets are NOT accepted for this program.

Faculty:

Ken Lizotte CMC, our Chief Imaginative Officer (CIO), is a popular keynoter at conferences and company meetings and author of four books and hundreds of published articles. Ken also serves as President of the Institute for Management Consultants/New England, as an advisor to Harvard University, and is a co-founder of the National Writers Union.

Ethel Cook, our Client Services Director, is a veteran coach, marketing specialist, professional speaker and media expert. In 1993, Ethel founded "Do It! Day," now an internationally acknowledged day designed to fight procrastination and shorten those "to-do" lists. She has also served as President of the New England Chapter of the National Speakers Association, Vice President of the Bedford Chamber of Commerce and is currently e-newsletter editor for the New England chapter of the Institute of Management Consultants.

Henry Stimpson APR, our PR Czar, dates his experience in public relations and marketing communications back to 1980. In that time, he has arranged client publicity in the Wall Street Journal, Business Week, the New York Times, the Boston Globe and many others. He has also published feature articles in Public Relations Tactics, PR Week, Boston Business Journal, Fidelity Focus, to name a few. Henry holds the Public Relations Society of America's APR designation and is a director of PRSA Boston.

Steve Markman, an emersongroup affiliate, is president and founder of a speaker placement firm that contracts with corporate executives and professional service firms in consulting, law, technology, healthcare, marketing, consumer goods, and financial services. Steve writes and lectures frequently on how to leverage speaking engagements as a business development, marketing and public relations tool. In earlier days, he headed the conference divisions of COMDEX, The Conference Board, and Giga.

To learn more about the power of thoughtleading, click here for an article by Ken just published in The Handbook of Business Strategy 2005.

about emerson consulting group
emerson consulting group transforms consultants, attorneys, accountants, CEOs and companies into successful "thought leaders" via publishing, speaking engagements, research projects, the Internet and other thought leadership channels.

Learn more by visiting our website www.thoughtleading.com or by calling 978-371-0442. Sign up for our free monthly e-letter "Thought Notes" by filling in the subscriber box with your email address in the left-hand margin on our website.