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Chase or be chased? Expertize yourself so clients seek you!

Remember that New Year's resolution about new and innovative ways to market yourself and expand your business in 2006?

Join your colleagues at IMCNE and learn all about "Expertizing" with nationally recognized coach and consultant Fern Reiss

Thursday, February 9, 2006
5:30 - 8:30 PM - Holiday Inn, Newton, MA
(Click here for directions)

Fern ReissFern Reiss is a writer and consultant, author of the bestselling book Publishing Game, and often quoted resource for the media. The CEO of Expertizing.com, Fern specializes in teaching people how to get more media attention for their business, through her workshops, monthly newsletter, one-on-one consulting and articles.

She is also CEO of PublishingGame.com, providing books, workshops, and consulting for authors who would like to be published. She keynotes an incredible variety of conferences, from the Association of Career Professionals and Book Expo America to the Media Relations Conference and the Young Presidents Organization. You can sign up for her complimentary monthly email newsletter on getting more media attention for your business at http://www.Expertizing.com.

Expertizing with Fern Reiss

Fern Reiss, CEO, Expertizing.com

In the past six months, Fern Reiss has been featured in over 100 publications, from the New York Times and the Wall Street Journal to Fortune Small Business and Glamour Magazine. She calls this Expertizing, and she can teach you how to get this kind of media attention for your business too! Fern has Expertized small businesses, large businesses, and nonprofits and associations - everyone from the Hilton Hotels Corporation to the United Methodist Church. Learn how she gets so much media attention so easily - and how you can get it for your business.

During this program participants will learn:

  • The one thing you can do to guarantee media attention TODAY
  • What one (free) trick will tell your competitors' customers about you
  • How one phone call will tell you how competing books are selling
  • What two easy things you can do to jump to the top of the search engine listings
  • How $995 will get you quoted in national publications on a daily basis
FACILITATED NETWORKING

Join other serious networkers for organized networking beginning at 6 pm that will be fast and fun.

Event Sponsor

Deltek Logo

With more than 8,000 customers, Herndon, VA-based Deltek is the leading provider of enterprise resource planning (ERP) solutions for project-based businesses and professional services firms. Founded in 1983, Deltek enables companies to maximize profitability and productivity, integrating all aspects of their businesses. Deltek's solutions encompass client relationship management, proposal automation, resource and project management, financial accounting, time and expense management, billing, payroll, human resources and performance management. For more information, contact Deltek at 800/456-2009 or .

Agenda
5:30 - 6:00 PM - Registration
6:00 - 6:30 PM - Structured Networking with Light Buffet
and Cash Bar
6:30 - 8:00 PM - Program
8:00 - 8:30 PM - Dessert & Networking

Investment

Evening Speaker Program
Members/Affiliates
General Public
Early Registration
$ 45
$ 55
After Feb. 3rd
$ 55
$ 65

Special Offer for Members* only!
Bring a colleague or client as a guest for only $30. After completing your own registration, call Donna at 800-696-7399 or 978-392-8415 to register your guest.
*"Members" include registered members of IMCUSA and IMCNE.

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