IMCNE Quarterly Evening Program and Bonus Workshop

Direct Connections:
Help prospects find you (and your clients) using Web 2.0

Thursday, March 15, 2007
5:00-9:00 pm
Hilton Garden Inn, Waltham, MA
(Click here for directions)

The internet flattened the world. If you thought that was revolutionary, you haven’t looked at Web 2.0. This next generation of the Web is being fueled by technologies—like blogs, wiki’s, and podcasts—that are bringing power to the people. These technologies make it simpler than ever to reach a broad audience. That’s great news for the boutique consulting firms in our IMCNE community. It’s also great news for our clients. The only question is, will you show your clients the way or will someone else?

Join us to learn how you can be a leader in your market and harness the power of Web 2.0. You’ll hear from and discuss with an exciting panel of experts who have already helped their own businesses and those of countless clients—and will show you how we can enjoy similar success.

Presenter and Moderator: Kathleen Gilroy
Kathleen is the Founder and CEO of The Otter Group, a Cambridge-based consulting company that builds e-learning networks for clients to improve their marketing, communications, and sales.  Kathleen has been working in the field of electronic learning and education since the early 1980’s . Highlights of her career include developing the first distance education program for scientists in 1984, developing Harvard Business School 's first e-learning program in 1992, and working with Peter Drucker in 1996 to develop an e-learning program that was seen by 10,000 nonprofit managers in North America.

Presenter: Pito Salas
Pito is the founder of BlogBridge - one of the top RSS (Really Simple Syndication) aggregators delivering a news reader and news discovery system for professionals - and the creator of a leading library of experts who manage RSS feed collections. Prior to Blogbridge, Pito was consulting on technology and product strategy to various high tech and VC firms. Before that he was the co-founder and CTO of eRoom Technology for six years – where he helped lead the company from startup to profitability and ultimately to a successful merger with Documentum. Pito also spent a fair amount of time at Lotus Development and some other Boston area firms.  

Presenter: Dr Josh Weiss
Josh is currently the Associate Director of the Global Negotiation Project at Harvard University. Josh conducts research, consults with many different types of organizations, delivers trainings, teaches courses on Negotiation, Mediation, and Conflict Management and Resolution, and practices the art and science his trade at the interstate, intrastate, and organizational levels. Josh’s podcast series – Negotiating Tip of the Week - has been running since April, 2005 and now contains over 50 podcasts with over 500,000 downloads. It has been listed in the top 50 business podcasts of the iTunes Music Store for over four months.

Bonus Workshop Starting at 5:00 Sharp:

Using Assessment Tools
to Generate Revenue
and Add-on Business

Kenneth Muir, an IMC-USA partner and the founder of View Assessments, will be in Boston to share with us a compelling message about how to use structured tools to build your consulting business. He will also share a view of available options in the area of personnel and job fit assessments. Assessments are a $10 billion market—how can you get a share of it?

Time: 5:00pm – 9:00pm
Workshop starts promptly at 5:00 followed by our popular networking exercises, dinner and the panel discussion.

Investment

Event Special - IMCNE Member pricing is available to members of MENG (Marketing Executives Networking Group) and PRSA (Public Relations Society of America) members as well!

*"IMCNE Member" includes the following: IMC USA Member, IMCNE Affiliate Status, or membership in our Strategic Partner organizations (ICCA, ICFNE, NEWBO, ODLG, or SPC). Click the name of each partner organization to learn more about them; click here for information on becoming a member of IMC.