A Full-Day Thought Leading Conference

The End of Boom-and-Bust:

How Thought Leading Can Help You
Rise to the Top

Friday, March 28, 2008
8:30 am - 3:30 pm
Hilton Garden Inn, Waltham, MA
(Click here for directions)

Event Sponsors

Register NOW!

• What separates the truly successful consultant from all the rest?
• How can you make your consulting practice THRIVE year in and year out? No more Boom-and-Bust cycles!!!
• Can you win recognition as THE authority in your field, bar none?
• How could you boost your annual revenue to mid- or high six figures, year after year? And keep it there!

Positioning yourself as a thought leader offers you the potential for such results. Your credibility with clients and peers will soar as word-of-mouth referrals send qualified prospects your way… rather than you having to seek them out!

And you’ll join the ranks of the highest paid consultants because thought leaders (research shows) do make the most money.

At “The End of Boom and Bust,” you’ll learn why this is so, how others have achieved it… and how you can take your own thought leading to the next level!

Agenda

7:30 am: Registration Opens, Continental Breakfast available

8:45-9:00 am: OPENING/INTRO with Ken Lizotte CMC

9:00-9:50 am: KEYNOTE
“Developing Leading-Edge Ideas” with Alan Weiss CMC

10:00-10:50 am: BREAKOUT SESSIONS

• “Publishing Your Ideas” with Ken Lizotte CMC
• “Conducting Research Projects” with Bob Buday,
  Mary Adams CMC and Curtis Bingham.

11:00-11:50 am: “Speaking to Different Audiences” with Tom Kennedy CMC and Suzanne Bates

NOON – 1:20 pm: LUNCH KEYNOTE
“The Harvard Business Review Breakthrough Ideas of 2008” with Lew McCreary and Jeff Govendo

1:30-2:20 pm: BREAKOUT SESSIONS

• “Traditional vs. ‘Social’ Media? Which Work Best for Promoting Your Ideas?” with Lew Green
• ROUNDTABLES: “Selling Your Services Effectively” with Nancy Stephens, Ron Vissochi, Shelley Hall, Denise Clancey and Ronna Cohen

2:30-3:20 pm: “Tying It All Together” with Michael Katz

3:20-3:30 pm: Summary and Send-off

Program Details

Keynote
“Developing Leading-Edge Ideas” with Alan Weiss CMC

What distinguishes true thought leaders from everyone else? In a word: attitude. Practicing thoughtleading requires an ongoing contrarian and courageous mindset, a commitment to continually develop “leading-edge ideas” that go against the grain and literally lead your clients, colleagues and peers to places they need to go... but would never have gotten there without you! Our keynoter, Alan Weiss, CMC, CSP, PhD, CPAE and member of the Professional Speaking Hall of Fame, mastered this approach long ago and will share his experiences and insights so that you can follow his lead..

For Alan’s bio and info on his company and services, click here.

Workshop
“Publishing Your Ideas” with Ken Lizotte CMC

Are you itching to start publishing articles in major journals and websites on a regular basis? Has the time come for you to publish your first book? Author of The Expert’s Edge: Become the Go-To Authority People Turn To Every Time (McGraw Hill, 2008), Ken outlines a simple 3-step process for getting articles published as well as landing a top book publisher or publishing a book yourself. Ken also covers what to do AFTER you’ve been published, so that your publishing efforts proactively lead to new business and high-level notoriety.

For Ken’s bio and info on his company and services, click here.

Panel
“Conducting Research Projects”
with Bob Buday, Mary Adams CMC and Curtis Bingham

Bob Buday

Mary Adams CMC

Curtis Bingham

True thought leaders periodically inject “fresh thinking,” i.e., quantifiable new data and insights, into the dialogue of their profession and industry. The best way to do this is via surveys and research projects which also raise the researcher’s visibility within one’s target market. Each panelist has done it, can show you how to get started and get it right!

For Bob’s bio and info on his company and services, click here.

For Mary’s bio and info on her company and services, click here.

For Curtis’s bio and info on his company and services, click here.

Workshop
“Speaking to Different Audiences”
with Tom Kennedy CMC and Suzanne Bates

Tom Kennedy

Suzanne Bates

How should you communicate to the media, to a reporter? How should you communicate differently when speaking to an audience as a keynoter? What’s the best approach for communicating a presentation to a client or prospect?

This program explores how to customize your communication style to meet a variety of communication needs, including: understanding your audience, focusing your message, your personal/business brand, how to attract media attention, how to insure credibility and confidence and how to make it all memorable.

For Tom’s bio and info on his company and services, click here.

For Suzanne’s bio and info on her company and services, click here.

Lunch Keynote
“The HBR Breakthrough Ideas of 2008”
with Lew McCreary, Harvard Business Review
and Jeff Govendo

Lew McCreary, Senior Editor at Harvard Business Review and Co-Editor of the 2008 HBR List of Breakthrough Ideas, will be sharing the approach that the Harvard Business Review takes to develop its annual List of Breakthrough Ideas. He will also engage the group in a discussion of this year’s 20 ideas addressing such questions as:

• Which of the 2008 breakthrough ideas will have the most impact?
• How will these ideas influence business practice in the future?
• What ideas did HBR miss? What should be on their radar for next year?

Review this year’s list prior to the conference by visiting Harvard Business Online

For Lew’s bio click here.

This session will be facilitated by Creativity Specialist Jeff Govendo and members of the IMCNE Board of Directors.

For Jeff’s bio and info on his company and services, click here.

Workshop
“Traditional vs. ‘Social’ Media? Which Work Best for Promoting Your Ideas?” with Lew Green

What are the pros and cons of promoting your ideas and business via traditional media (advertising, public relations, marketing and e-mail) vs. “social media” (blogging, podcasts, viral press releases, viral videos and video logs)? Veteran marketing specialist Lew Green has done it both ways, and will offer both lessons learned and steps for employing one or both venues for yourself.

For Lew’s bio and info on his company and services, click here.

Roundtables
“Selling Your Services Effectively”
with Nancy Stephens, Ron Vissochi, Shelley Hall,
Denise Clancey and Ronna Cohen

Nancy Stephens	Ron Vissochi	Shelley Hall
Denise Clancey	Ronna Cohen

In this fast-paced roundtable format, each expert provides a customized mini-session through which attendees can learn effective methods for such sales techniques as cold calling, telesales, productizing, closing the sales and building valuable and lasting business relationships.

For Nancy’s bio and info on her company and services, click here.

For Ron’s bio and info on his company and services, click here.

For Shelley’s bio and info on her company and services, click here.

For Denise’s bio and info on her company and services, click here.

For Ronna’s bio and info on her company and services, click here.

Closing Keynote
“Tying It All Together” with Michael Katz

To achieve satisfying results, thought leaders must successfully communicate their ideas to their target market. Many vehicles and new tools allow us to do this including email, e-newsletters, audio, e-books, so that your engine becomes an automated, “thought leader reinforcing machine.” In this closing session, Michael Katz shows how to tie all the day’s concepts together so that your phone keeps ringing and your prospects keep coming!

For Michael’s bio and info on his company and services, click here.

Event Sponsors

Investment

Pricing after March 26th and at the door will be $200.

Register NOW Online!

*"IMCNE Member" includes the following: IMC USA Member, IMCNE Affiliate Status, or membership in our Strategic Partner organizations (ICCA, ICFNE, NEWBO, ODLG, or SPC). Click the name of each partner organization to learn more about them; click here for information on becoming a member of IMC.